Global design incorporates many different elements sectors such as visual communication, branding & brand positioning, graphic guidelines, packaging, brand visual scenography and story-telling, design launches. All the important aspects that are part of a brands makeup /
Design can aid in selling a product through effective visual communication. It is applied to products and elements of company identity like logos, colours, packaging and text.
Together these are defined as branding. Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity