Year after year, generation after generation, Penninghen has been a privileged observer of change and witness to important developments in our society. Creativity continuously evolves and moves with the times and can provide relevancy, empathy and sensitivity to events and trends, whilst conveying emotions and feelings. Design transgresses the limits of period and culture, and as a result remains a powerful and timeless tool. We live in a world of communication where there is a constant need to interact with people. This has lead our students to question their role as a designer and to develop new innovative design solutions, while never succumbing to the easy option of creating the immediacy of a visual. Knowing how different communication materials can be used and the impact they can have and being able to then put into place different design methods, suitable technical tools, and design thinking processes, are all essential skills for our students.