Each year Penninghen puts into place a variety of school professional partnerships with companies and renowned brands. This gives students valuable insight into the professional design industry and gives them a chance to take part in real professional design projects.
These partnerships are not considered as design competitions or tenders but represent a real opportunity for students to work in a professional design context with specific educational objectives, these partnerships are regularly renewed. This interactive professional collaboration enables students to understand and develop design concepts in keeping with the client brief; adapting and implementing professionally based work methods while advancing both professionally and personally. Teachers take on the role of Creative Director and Project Manager. Thereby, the school transforms itself into a professional design studio. Discussing the project progress as part of a team, including client feedback, creates a dynamic and positive environment conducive to creativity and productivity. By facing the real challenges involved in a design project, students are able to develop a wide range of techniques and skills and refine their work methods. It’s also an opportunity to expand and apply their know-how and creative style in order to find appropriate and pertinent design solutions.