Since May 2016, tobacco companies no longer have the right to manufacture and sell traditional cigarette packaging on the French market.
Therefore, each brand is no longer able present their own visual identity or promote the brand image. What would happen if this same standardization were to be applied to all consumer products ? What would be the effect on our modern day society where we are surrounded by endless advertising and an overload of information ? By creating a unique visual design system we are now able to rethink the infinite possibilities and transformations that this could create within the competitive consumer market.